The quality of your photos says more about your dealership than you probably think!
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Poor quality, or photos that are out-of-date or simply missing sends a message to your customer. It’s the automotive version of a dirty kitchen in a restaurant. And nobody wants to eat at a restaurant with a dirty kitchen.
Scrolling through inventory photos is often the first experience your customers will have with your dealership and they’re the core of any online marketing strategy, so why cut corners when it comes to inventory merchandising?
Our trained Automotive Specialists will be on your lot five days a week to capture, optimize and distribute your online inventory quicker and more economically than you can do in-house or using a third-party service.
Highlight Vehicle Options
Including: photos of high-value options is a critical component of any successful online marketing strategy. And it’s a great way to get a customer excited about that vehicle and encourage further investigation.
High-Value Options Include
- Navigation
- DVD and Entertainment Systems
- Heated and Cooled Seats
- Sunroof
- Add-on Accessories
- And more!
Why Photograph Your New Cars?
Did you know that the typical new car franchise dealer website usually gets more inventory searches on new cars than pre-owned?
Customers want to see that
- The vehicle is actually on the lot;
- What the colors actually look like;
- What wheels and trim are on that model;
- What options are on that trim.